In manufacturing, a measure of excellence or a state of being free from defects, deficiencies and significant variations. It is brought about by strict and consistent commitment to certain standards that achieve uniformity of a product in order to satisfy specific customer or user requirements.

ISO 9001-2008 standard defines quality as “the totality of features and characteristics of a product or service that bears its ability to satisfy stated or implied needs.” If the company finds a defect in one of their Products and makes a product recall, customer reliability.